In 2015 Modexpress took on responsibility for all warehousing activities from the pan-European fashion label VeldhovenGroup. Ellen Ouwendijk and Gaby Noijen evaluate the cooperation of the first twelve months. ‘We streamlined our systems perfectly, which enables us to optimally service our customers.’
After the outsourcing of all warehousing activities, Modexpress took over the state-of-the-art warehouse and logistic employees of VeldhovenGroup in Alphen aan den Rijn. This still enables VeldhovenGroup to fully focus on her main tasks: design, production and marketing for the fashion brand Sandwich.
In 2015 the Amsterdam Brands were processed in Alphen aan den Rijn, because the VeldhovenGroup system wasn’t connected yet to the warehouse management system of Modexpress. In the meantime this connection has been realised and the brands of Sandwich, Turnover and DEPT have been moved to the warehouse of Modexpress in Helmond. According to Ellen Ouwendijk, Logistics Manager at VeldhovenGroup, the customers did not notice the outsourcing. And that is how it should be: ‘When you outsource four big brands to a third party, you want the goods to be delivered to the customers the right way. The process has to be flawless: from the moment the clothing leaves the supplier up to the delivery in the store.
The excellent understanding between Modexpress and VeldhovenGroup is crucial to our cooperation. According to Ouwendijk neither of both parties holds a typical client or service provider role. ‘We look at this as a partnership. We both have a hands-on mentality. The time-to-market is getting shorter in our business. Everything is supposed to be in-store yesterday.’ Gaby Noijen, who manages the partnership with VeldhovenGroup at Modexpress, appreciates the open and honest communication with Ouwendijk’s team. ‘We are critical and straightforward, but we show mutual understanding. By managing mutual expectations well, we make progress. And this certainly contributes to the job satisfaction, which we value highly at Modexpress.’
A strong foundation
Fashion logistics is a challenging business. Oudendijk: ‘It starts with the timely and complete delivery of the goods by the producer. This in itself can already be a challenge. The next step is to make sure the goods are delivered to the end-customer as good as possible: a task for both Modexpress and the VeldhovenGroup.’ Noijen: ‘In fashion logistics we often deal with exceptions. You are not shipping a standard product. Fashion is a feeling, an experience. Some customers want a specific price tag or alarm label to be attached to their clothing. Exceptions of value added services can only be executed cost efficiently when the basic procedure has been taken care of.’ For both Modexpress and VeldhovenGroup the focus lies on the efficient arrangement of processes, procedures and cost optimisation. ‘This requires careful consideration and cooperation’, decide Noijen and Ouwendijk.